An integration is a great tool for your business and it can be a great way to save you headaches and time. Here we will focus on five important things you should know about integrations.

1. What is an integration?
An integration is a way for different apps to talk to each other. Whether it’s a code snippet that you enter into the app or an API, integrations can simplify your workflow and help you save time and effort. If you own both Twitter Ads and HubSpot Marketing Central, just by having them on the same window or dashboard, you’re able to quickly share ad set insights between the two platforms with ease.

2. How do I get started?
To get started, all you have to do is pick up the phone and call your integrations provider. Their team will explain how the integration works, give you some examples of how they can be used and help answer any questions that you may have. Share the integrations guidelines with your team and let them know what to expect when making their requests.

3. Who can use integrations?
The short answer is anyone who wants your app. However there are limitations on certain integrations that can be made depending on your business’s needs. Integrations work best with apps that have the same or similar interface, which means less time learning the interface in order for integrations to be successful. As a rule of thumb, apps from Google Play and the Apple App Store are going to have more success with integrations than apps from other sources, especially ones from unknown companies or agencies.

4. How do I choose an integration?
As stated above, having different apps from the same company can lead to more success with integrations. Seeing as how some companies like Apple and Google have more success with integrations than others, it’s important to ask yourself this question: “Which companies am I selling to?”

5. What happens when I am using an integration?
Integrations are meant to make your workflow more efficient. If you’re spending more time fighting with the integration than it is saving you, it might be time to see if there are better options. There are other ways to keep your workflow moving smoothly that don’t involve integrations and at times they may be better options.
By using the five questions above, you can help ensure that when you decide to use an integration, that you get the most value out of it.

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